From what I recall from their advertising push from that time-frame, they advertised heavily their providing (I think) 1GiB of email storage for free, at a time when the other email providers offered on the order of 1 or 2 or 5 MiB of free storage. Their advertising "jingle" was something to do with "never have to delete another email". I think they also coupled this with supposedly better search capability to allow you to "find" an email you were looking for in that "never delete another email" pile you could collect.
Later they played up "better SPAM filtering" (specifically fewer false positives) than the competition (whether it was better I cannot say, as I have never been a gmail user).
Comments
From what I recall from their advertising push from that time-frame, they advertised heavily their providing (I think) 1GiB of email storage for free, at a time when the other email providers offered on the order of 1 or 2 or 5 MiB of free storage. Their advertising "jingle" was something to do with "never have to delete another email". I think they also coupled this with supposedly better search capability to allow you to "find" an email you were looking for in that "never delete another email" pile you could collect.
Later they played up "better SPAM filtering" (specifically fewer false positives) than the competition (whether it was better I cannot say, as I have never been a gmail user).