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This article is BS. Google is a for-profit public company, hence google wants to make more money for google's shareholders. If they can do that by pushing chrome (advertizing platform) or firefox (OSS platform that they want to control) then that's what they will do. It doesn't matter what browser you use, so long as you look at their ads. Never mind their horrible privacy practices (2038 cookie) and associated shenanigans.

How is that incompatible with bringing the web forward?

Making sure the web is an open platform make sure no one control the technology, therefor Google have more opportunities to display ads. And also people have more opportunities to compete with Google too.

Nothing forces you to visit Google properties, etc.

Would Mozilla stop making Firefox an open, web-advancing browser if Microsoft Bing paid Mozilla's bills? I don't think so. So why didn't Google save its shareholders $1B and let Microsoft foot the bill to continue Mozilla development? Google clearly must profit from their relationship with Mozilla.

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