Because Twitter has all the users, it is the pool that politicians, marketing consultants, and scammers can most efficiently piss in.
If they have to split their efforts among 10,000 independent groups, maybe the EV-chasers will go away and people will talk about things other than the latest scandal or movie.
With automation, targeting micro-communities is easy enough, especially when they all speak the same protocol. At the same time, you don't have a massive anti-spam team defending the platform, but instances can probably introduce small variations (like a honey-pot url-field in a contact form that immediately cuts spam frequency by 99% for most sites).
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Because Twitter has all the users, it is the pool that politicians, marketing consultants, and scammers can most efficiently piss in.
If they have to split their efforts among 10,000 independent groups, maybe the EV-chasers will go away and people will talk about things other than the latest scandal or movie.
With automation, targeting micro-communities is easy enough, especially when they all speak the same protocol. At the same time, you don't have a massive anti-spam team defending the platform, but instances can probably introduce small variations (like a honey-pot url-field in a contact form that immediately cuts spam frequency by 99% for most sites).