I kind of suspect heroku is still making money for salesforce. But I haven't run a business like that before, so I'm just kind of wild-ass speculating that based on the prices they charged as premiums on top of AWS infrastructure, and the fact that lately they haven't been doing a lot of new features but mostly just keeping the lights on (which granted is not free!), and that at least at some point plenty of enterprises with major spends were on heroku...
But maybe not? Maybe the customer base has been shrinking, especially major spend enterprises?
For whatever reason, it seems like salesforce decided to stop treating it as a growth business, and start treating it private equity-style, figure out how to minimize expenses to increase profit, period. But it is I think conceivable they'd try to do that with a profitable business? The end result will probably be shrinking and eventual dying of the business either way... but maybe they don't mind if they wring out maximum profit with minimum investment for 5-10 years (which began some years ago already) first.
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I kind of suspect heroku is still making money for salesforce. But I haven't run a business like that before, so I'm just kind of wild-ass speculating that based on the prices they charged as premiums on top of AWS infrastructure, and the fact that lately they haven't been doing a lot of new features but mostly just keeping the lights on (which granted is not free!), and that at least at some point plenty of enterprises with major spends were on heroku...
But maybe not? Maybe the customer base has been shrinking, especially major spend enterprises?
For whatever reason, it seems like salesforce decided to stop treating it as a growth business, and start treating it private equity-style, figure out how to minimize expenses to increase profit, period. But it is I think conceivable they'd try to do that with a profitable business? The end result will probably be shrinking and eventual dying of the business either way... but maybe they don't mind if they wring out maximum profit with minimum investment for 5-10 years (which began some years ago already) first.