The iPhone and iPad are successful because of design, attention to detail, and Apple's marketing muscle.
True; however, I would argue that the marketing portion of their success comes as a result of painting each new product as a picture of revolutionary innovation. It's part of the image. Take that rouse away and you might be left with a less successful product.
Comments
The iPhone and iPad are successful because of design, attention to detail, and Apple's marketing muscle.
True; however, I would argue that the marketing portion of their success comes as a result of painting each new product as a picture of revolutionary innovation. It's part of the image. Take that rouse away and you might be left with a less successful product.
Simply put, Apple relies on the lie.
Well, ok, sure. But I don't see any reason the maintenance of that lie should be helped along by the patent office.