Easy: an overabundance of buzzwords. No industry makes it easier to just throw out words that impress investors but mean nothing. And nobody involved, including the ones doing the pitch, has to have any idea what it is they are talking about.

You see, this is where <buzzword> could be used to improve everything.

Super smart people are doing amazing things with <buzzword>, there are thousands of applications (no I won't name any). You should invest now!