I'm not an expert on this but here's my hypothesis. People seem to use twitter for interacting with the outside world: celebs, political causes, trends, memes, etc. People use Facebook for interacting with their friends. Could it be that twitter's data is easier to mine for useful marketing information because people make tend to make more explicit connections to brands, causes etc?
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I'm not an expert on this but here's my hypothesis. People seem to use twitter for interacting with the outside world: celebs, political causes, trends, memes, etc. People use Facebook for interacting with their friends. Could it be that twitter's data is easier to mine for useful marketing information because people make tend to make more explicit connections to brands, causes etc?