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Comment on A few thoughts on Ticketmaster and Taylor Swift

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How did Taylor Swift gradually become one of the biggest, if not the biggest pop star, all of a sudden? She has gotten bigger and bigger ever since the Kanye West incident 13 years ago. She’s not a great performer like Beyoncé and she’s not a great singer like Adele. What’s going on here?

She’s been brilliant at adapting her style to match current trends in ways that connect with people. Compare her most recent album to her early country music days. And she’s done a great job of controlling her public perception by limiting access, when no one would say the same about Kanye.

I think her target audience is extremely broad. From teenagers to middle-aged people. Plus her latest album was marketed aggressively.

This. It is a little bit like talking about politics. People will agree with sufficiently generic statements along the lines of 'there should be some accountability'; they will start arguing over what that means though. If you listen to her songs, it is an equivalent of that generic statements most people can relate to.

I am aware of her and I am very detached from US pop culture. It is catchy.

All of a sudden? Her's has been a steady rise for over 13 years. She was already big at the "incident" you are referencing. Is kind of the point in why that was an incident, no?

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