A more charitable read is that people paying you money means that you're doing something they want or need. If nobody is paying you anything that means they don't need anything you're doing, so why are you even doing it? "Pivoting" then is just seeing that people have a need that is currently not being satisfied and building something to address that.
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SV startups, founders, and investors don’t believe in anything except money.
How many times do we hear about a company completely switching what they do (“pivoting”) because it will make them more money?
A more charitable read is that people paying you money means that you're doing something they want or need. If nobody is paying you anything that means they don't need anything you're doing, so why are you even doing it? "Pivoting" then is just seeing that people have a need that is currently not being satisfied and building something to address that.