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Comment on Tell HN: Facebook Messenger is testing in-call video adsparent

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Ads are often (if not always) shown to users who are actively trying to do something else. Like watching a video or reading an article. Why should this be different?

video or reading an article

Setting aside that people load their browsers up with ad blockers to avoid those too, they're also async experiences that have no real-time social dynamics involved with them. Video calls are interpersonal and interruptions are highly problematic.

Yes, but in the cases you mentioned the user is interacting with the same pane of glass. In this case, the user's interaction is voice, not the screen.

Also not to mention that calls are very private. And the impression it gives to consumers that their call is being used for ads or even tracking.

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