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Comment on Ask HN: Why is only apple.com like apple.com?

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Apple's genius has always been to supply a relatively small number of models. It doesn't want to be the all-things-to-all-people company.

It works in parallel with Apple's approach to features. They don't want to be the company that does everything in a mediocre way. They want to provide a reduced feature set, and make everything easy.

That drives tech people crazy. Compare the famous Slashdot "Lame" pronunciation about the iPod. They know all of the things that technology can do, and want it to do all of those things. Apple, at its best, tries to restrict itself to the things most people want most of the time.

Apple doesn't always succeed, of course. It has lots of missteps. But when it does succeed, it's because of a combination of focus PLUS having that focus be on the right thing. Google and Microsoft will never say "We're not interested in that kind of customer".

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