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Comment on Ask HN: Why is only apple.com like apple.com?

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Pragmatically speaking, their website will always be unique because they are the largest company in the world, and have a liquid budget of ~$200 billion to spend on whatever marketing, research or development they please. For Microsoft/Google, hardware isn't even in the top 5 of their most profitable products.

Strong disagree.

Many small companies or even developers have clear and clean websites.

It's not a question of money. It's a question of taste.

Oh, for sure. All of these websites are frankly awful because they don't offer realistic comparisons between their competitors or list the names of the workers they exploited to bring you your brilliant grey brick. It's wholly a matter of taste when it comes to offering a complete shopping experience, and arguably none of these companies are equipped to provide a complete breakdown of what you're buying.

Pragmatically though, it will always come down to money. Apple sure wants you to believe it's a matter of taste though, rest assured their marketing spend reflects that.

Products need not only be hardware to warrant a clean website which showcases clear product strategy.

Having said that both Microsoft and Google have a decent range of hardware products as well. From Xbox to Pixels. Money shouldn't be a blocker for either of these tech companies.

Xbox, the hardware product, makes Microsoft almost no money. Sony actually loses money every time someone buys a PS5 (same thing happened with the PS3) and Nintendo Switch margins are so thin that the first revision made no money after shipping and handling.

The reality is, nobody has hardware margins like Apple. They sell an iPhone at full price, they pocket 40% of the MSRP. Part of those proceeds go towards marketing new iPhones, whereas Microsoft and Google don't really get the yields to justify that. Just look at the 2022 earnings call and you'll see how wide the disparity is.

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