The more I use social media in its various forms, the more I think that for most people this would be feature. As much as people claim to want to be shown diverse viewpoints, what really makes them happy is constant confirmation of their own existing views. So for most (not all) people, this effect will eventually put them into an echo chamber like environment cause that's where they feel most comfortable.
Therefore, platforms that cater to this tendency will be more successful than ones that don't (provided they hit critical mass, which is a pre-requirement, otherwise there is not enough content/interactions one way or another).
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The more I use social media in its various forms, the more I think that for most people this would be feature. As much as people claim to want to be shown diverse viewpoints, what really makes them happy is constant confirmation of their own existing views. So for most (not all) people, this effect will eventually put them into an echo chamber like environment cause that's where they feel most comfortable.
Therefore, platforms that cater to this tendency will be more successful than ones that don't (provided they hit critical mass, which is a pre-requirement, otherwise there is not enough content/interactions one way or another).