It's a fundamentally different kind of company. You can bang the desk and yell at engineers when you're building rockets, because ultimately customers only care about the tech. And there will always be engineers who don't care about abuse as long as they get to Build Cool Stuff.

With something like Twitter the tech is more or less invisible. Users care about trust and relationships, and so do many of the engineers.

Musk isn't just utterly clueless about those, he's hostile to the culture that values them.

This is not going to end well. Odds are excellent it's going to turn into another of those legendary loss-making acquisitions like AOL and MySpace.