I remember the article on why Apple doesn't make conceptual phones. This article reminded me of that.
Apple's magic isn't that they have ideas of beautiful things. I'm sure every company does. Apple's magic is that the beautiful things they imagine come true.
(And I'd guess that's why a lot of people are Apple fans, myself included: because Apple seems to spit in the face of the idea that you can dream but it'll never come true. It's almost a giddy feeling.)
That's an incredible story. What a concise look at the drive that Jobs puts into Apple employees. And, from what Apple's been churning out, it seems to work.
I also recall hearing that Apple engineers didn't think the iMac was technically possible, and Jobs made them build it anyway.
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The difference is that if Apple were to do something like this they'd actually ship product and not just release a far-fetched concept.
I remember the article on why Apple doesn't make conceptual phones. This article reminded me of that.
Apple's magic isn't that they have ideas of beautiful things. I'm sure every company does. Apple's magic is that the beautiful things they imagine come true.
(And I'd guess that's why a lot of people are Apple fans, myself included: because Apple seems to spit in the face of the idea that you can dream but it'll never come true. It's almost a giddy feeling.)
Exactly! "Real Artists Ship"
http://www.folklore.org/StoryView.py?story=Real_Artists_Ship...
That's an incredible story. What a concise look at the drive that Jobs puts into Apple employees. And, from what Apple's been churning out, it seems to work.
I also recall hearing that Apple engineers didn't think the iMac was technically possible, and Jobs made them build it anyway.
http://counternotions.com/2008/08/12/concept-products/
A commercial company’s ability to innovate is inversely proportional to its proclivity to publicly release conceptual products.
That's the post I mentioned. So true.