1. evaluate.me or evaluate.it would be easier to remember.
2. I don't see why anyone would pay $1.25 per response. If I have 10,000 customers, you think I'm willing to potentially put up $10,000 for charity and give you $2,500 to have them fill out a short online form? I don't know...
3. This is way too much for something that should basically be free, since it's very trivial, there are tons of free services around, or it's not hard to whip up even for Joe's PHP loving cousin.
4. The fact that $1 of $1.25 goes to a charity is even more in my face annoying. It's sending the message that you don't really want all my money, instead you're giving my money away. Given that you're so small, it sends the message that you will go out of business soon.
5. You could say that the $1 is there to get people to fill out the survey. But wouldn't people just fill it out just to send the $1 to charity with junk answers, as you mention in your video wrt the iPad?
6. In the video you say that if I just do the survey per email for free myself, less than half will respond? In a pitch, I interpret "less than half" as "about half". That sounds pretty good, I wouldn't think more would respond anyway, and email is free! Anyway, I think you should change the text of the pitch.
First, thanks for the feedback. It's very helpful.
1. I thought shorter = better in domain names. No?
2. It's an interesting point. Some think it's too much. Some told me it's too little. This covers credit card charges as well. Anything less than $1 donated is not worth it (hence why iPhone apps are .99).
3. By that reasoning any software should be free. But I would like to continue eating and sleeping in a bed at the same time.
4. Interesting point. I hadn't thought about it sending that message.
5. The research I looked at shows that if the company does a selfless act, their customers are more likely to be genuine in their acts. So, while you might give trash answers to get in to an iPad drawing, you're less likely to do that for the Red Cross to get a $1. Basically, people who like giving to charity typically aren't the type to give junk answers to surveys.
6. Response rates vary by industry. The university I worked at had a 80% response rate, whereas a local bank has a 10% response rate. So I tried to use an average response rate.
Comments
My feedback with some tough love:
1. evaluate.me or evaluate.it would be easier to remember.
2. I don't see why anyone would pay $1.25 per response. If I have 10,000 customers, you think I'm willing to potentially put up $10,000 for charity and give you $2,500 to have them fill out a short online form? I don't know...
3. This is way too much for something that should basically be free, since it's very trivial, there are tons of free services around, or it's not hard to whip up even for Joe's PHP loving cousin.
4. The fact that $1 of $1.25 goes to a charity is even more in my face annoying. It's sending the message that you don't really want all my money, instead you're giving my money away. Given that you're so small, it sends the message that you will go out of business soon.
5. You could say that the $1 is there to get people to fill out the survey. But wouldn't people just fill it out just to send the $1 to charity with junk answers, as you mention in your video wrt the iPad?
6. In the video you say that if I just do the survey per email for free myself, less than half will respond? In a pitch, I interpret "less than half" as "about half". That sounds pretty good, I wouldn't think more would respond anyway, and email is free! Anyway, I think you should change the text of the pitch.
Good luck!
First, thanks for the feedback. It's very helpful.
1. I thought shorter = better in domain names. No?
2. It's an interesting point. Some think it's too much. Some told me it's too little. This covers credit card charges as well. Anything less than $1 donated is not worth it (hence why iPhone apps are .99).
3. By that reasoning any software should be free. But I would like to continue eating and sleeping in a bed at the same time.
4. Interesting point. I hadn't thought about it sending that message.
5. The research I looked at shows that if the company does a selfless act, their customers are more likely to be genuine in their acts. So, while you might give trash answers to get in to an iPad drawing, you're less likely to do that for the Red Cross to get a $1. Basically, people who like giving to charity typically aren't the type to give junk answers to surveys.
6. Response rates vary by industry. The university I worked at had a 80% response rate, whereas a local bank has a 10% response rate. So I tried to use an average response rate.
Thanks again for the feedback.
As a web dev, seeing "eval" in a domain immediately makes me think of malware or javascript exploits.
Re: (hence why iPhone apps are .99)
Note also that Apple batch up purchases to squeeze every last cent out of the charging process.
Have you looked at Dwolla's under $10 is free offer? As a UK guy, I haven't looked into it much yet so it may not be appropriate.
Best of luck with your endeavour.