First, I'm not sure if Haskell is that popular in that space. But I'd say there's a combination of factors.

Python/C++ come with their issues and when starting a project from scratch (e.g. a blockchain), there's more flexibility in the choice of language. In the blockchain field, throwing buzzwords has proven useful to gather money and make some projects stand out (functional programming, formal verification...). Also academics love these language, so starting a project in Haskell/OCaml can get you contributions from academia, possibly some big names joining your team. And of course, strongly typed languages with a clean semantics give you more safety which is important in some fields.