Don’t get too far ahead of the results, but yeah, this makes things extremely interesting.

From the paper:

”However, whether these models encode, retrieve and pay attention to information that specifically relates to behavior in general, and to comprehension in particular remains controversial”

edit: Mapping from a statistical model directly to one specific individual’s brain may turn out to be intractable for things like brain implants.

But, the chances are pretty good that there will be strides made in unexpected areas.