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From what i understand ,in this effort , google only plans to be a search engine for companies who offer one-day shipping e-commerce.

I wonder if this is just google saying "get of my lawn" to amazon with regards to android.

If all Google is offering is a filtered Google Shopping, then I doubt many people will use it.

Another part is I think they're trying to drive adoption of the Google Wallet/Checkout payment system, which also has a beneficial effect to other parts of their ecosystem such as Youtube, Android/Google TV etc.

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