For me: if it's not entirety - it doesn't count. Lala figured it out and I had hoped Apple will follow this path after they bought them. Sadly, they didn't.
It's not a question of what Apple figured out but what the labels would allow. Frankly, the combination of Genius suggestions and 90 second previews should be enough for most.
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It’s true that iTunes is a place for people to purchase music, but it offers all the same benefits of Spotify in terms of discovery.
Last time I've checked to discover music on iTunes you had to purchase it.
You do get to preview songs on iTunes - can't remember how long it is, but it's certainly long enough for me.
It appears that previews can now be up to 90 seconds:
http://techcrunch.com/2010/11/02/itunes-previews/
For me: if it's not entirety - it doesn't count. Lala figured it out and I had hoped Apple will follow this path after they bought them. Sadly, they didn't.
It's not a question of what Apple figured out but what the labels would allow. Frankly, the combination of Genius suggestions and 90 second previews should be enough for most.