Comment on Ask 37signals: How did you come up with pricing for your products?parentComments−il17yNumerous psychology studies have found that .97 is the new .99 - you're already used to rounding .99 up to $1 but not $.97−cstejerean17yI've noticed some stores use the cent amount to indicate other things about the price like what kind of discount has been applied. So for example .97 might mean it's on sale, and .95 might mean it's on clearance.−cosmo717yYes, numerous, with the case here being that the number is zero.
Comments
Numerous psychology studies have found that .97 is the new .99 - you're already used to rounding .99 up to $1 but not $.97
I've noticed some stores use the cent amount to indicate other things about the price like what kind of discount has been applied. So for example .97 might mean it's on sale, and .95 might mean it's on clearance.
Yes, numerous, with the case here being that the number is zero.