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Wikipedia has enough problems with spam etc. now. I can't imagine how the dynamic would be altered if ad sales folks figured out some angle to game things.

Are you suggesting that they should do inside sales (with some sort of chinese wall); or use an ad sale agency? Would I be able to bid on specific wikipedia pages and keywords, or would it be random pages? What if I put a deceptive add on a page that was sensitive politically, in an attempt to bait people with an interest in a certain topic into some sort of targeted phising or malware attack?

I'm not familiar with web ad sales at all, is there a general rule of thumb for commoditization of traffic? Function(Unique visitors, page views, ??? ) = $x

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