If Amazon didn't care about owning app distribution, they would include the Android Market on their devices to make them more desirable to customers. They wouldn't have put the efforts in convincing me to put my apps in their store while imposing draconian terms (even worst than Apple!) where they control the prices developers' apps are sold. They wouldn't give away apps to get people to use their store.
Amazon goes as far as using writers to rewrite the descriptions of all apps before they are put up in their store. That is not the behavior of a company that doesn't care about app distribution.
Amazon needs an icon on the Kindle Fire that says "store." They want to use this as a gateway to get you to go to Amazon.com and buy all sorts of other things besides apps. Google is making a push in music and video (through YouTube), which is starting to tred on Amazon's territory and core businesses. Amazon can't cede the entry point to the store to someone else. They want to own that entry point, and that will be an icon on your tablet's home screen that says "store."
Comments
If Amazon didn't care about owning app distribution, they would include the Android Market on their devices to make them more desirable to customers. They wouldn't have put the efforts in convincing me to put my apps in their store while imposing draconian terms (even worst than Apple!) where they control the prices developers' apps are sold. They wouldn't give away apps to get people to use their store.
Amazon goes as far as using writers to rewrite the descriptions of all apps before they are put up in their store. That is not the behavior of a company that doesn't care about app distribution.
Amazon needs an icon on the Kindle Fire that says "store." They want to use this as a gateway to get you to go to Amazon.com and buy all sorts of other things besides apps. Google is making a push in music and video (through YouTube), which is starting to tred on Amazon's territory and core businesses. Amazon can't cede the entry point to the store to someone else. They want to own that entry point, and that will be an icon on your tablet's home screen that says "store."