"The only people willing to go through the trouble of creating a new email address or listing someone else's address just to get another trial, are people who love your product."
Completely wrong.
I've seen plenty of cases where initial setup went wrong and there wasn't a way to reset the account to the initial state, so then creating a 2nd one was the only way to actually do the trial.
Also, life sometimes gets in the way so that I sign up for a trial and then the 7 days are over before I ever had time to login and look around.
What kind of setup you've had? I guess the author is making assumption for consumer - easy to setup apps. Enterprise or team software is in software often completely different world
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"The only people willing to go through the trouble of creating a new email address or listing someone else's address just to get another trial, are people who love your product."
Completely wrong.
I've seen plenty of cases where initial setup went wrong and there wasn't a way to reset the account to the initial state, so then creating a 2nd one was the only way to actually do the trial.
Also, life sometimes gets in the way so that I sign up for a trial and then the 7 days are over before I ever had time to login and look around.
Yeah, that paragraph is just their product placement and should be taken with a huge grain of salt.
What kind of setup you've had? I guess the author is making assumption for consumer - easy to setup apps. Enterprise or team software is in software often completely different world