The factor that is often missed in this equation is that good music will always have a high value to the people who make it, because they pour their heart and soul into it. This will strongly affect their decisions about selling/marketing it, in ways that will likely appear irrational in the light of cold economic analysis.
Those who manage to understand this "passion" factor and work it correctly into their business models are the ones that will make the post-piracy music industry work for them.
A simple example of this is the sale of super-deluxe limited edition box set versions of albums for $200 which we've been seeing over the last couple of years.
>The factor that is often missed in this equation is that good music will always have a high value to the people who make it, because they pour their heart and soul into it.
Passion doesn't change the economic facts. Painters pour their hearts and souls into their works as well. That doesn't mean that they can realistically sell at a high price. Most painters are broke, and most of the art people own are cheap reproductions from places like Pier 1 or Art.com. And most people still own relatively few reproductions.
The question for musicians should be how can they maximize revenue, not price. Unless they want to live in a world where albums are purchased liked paintings: rarely and only by a small market.
Comments
The factor that is often missed in this equation is that good music will always have a high value to the people who make it, because they pour their heart and soul into it. This will strongly affect their decisions about selling/marketing it, in ways that will likely appear irrational in the light of cold economic analysis.
Those who manage to understand this "passion" factor and work it correctly into their business models are the ones that will make the post-piracy music industry work for them.
A simple example of this is the sale of super-deluxe limited edition box set versions of albums for $200 which we've been seeing over the last couple of years.
>The factor that is often missed in this equation is that good music will always have a high value to the people who make it, because they pour their heart and soul into it.
Passion doesn't change the economic facts. Painters pour their hearts and souls into their works as well. That doesn't mean that they can realistically sell at a high price. Most painters are broke, and most of the art people own are cheap reproductions from places like Pier 1 or Art.com. And most people still own relatively few reproductions.
The question for musicians should be how can they maximize revenue, not price. Unless they want to live in a world where albums are purchased liked paintings: rarely and only by a small market.
>Passion doesn't change the economic facts.
Nope, but it will change economic behaviour.