Grade inflation is rampant in reviews. The dynamic range is really effectively about 6.5/7 to 10. So a 10 actually means something more like 3 stars out of 3.
Those who write extended reviews are likely to have fairly good intuition about which phones are good enough to write about. Nobody is going to spend days writing a review for a phone that someone would only get because it's "free" with a contract.
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Grade inflation is rampant in reviews. The dynamic range is really effectively about 6.5/7 to 10. So a 10 actually means something more like 3 stars out of 3.
It might not necessarily be inflation.
Those who write extended reviews are likely to have fairly good intuition about which phones are good enough to write about. Nobody is going to spend days writing a review for a phone that someone would only get because it's "free" with a contract.