Facebook has said that it's rooting for an "open web", but it can't even be honest about what data it's collecting, how much tracking is done, and how that data is used by the company.

A scary aspect of Facebook is that most users are completely unaware and care-free. Their friends are on there, so why should they leave? A lot of my friends are leaving for Twitter because of the recent porn spam and the ticker nonsense, but that's a tiny chunk of the userbase (maybe a few hundred at the most).