We see >10% of trials are from users who have trialed at least once before.
That is ~1/3 of your typical trial to paid conversion, so converting these users who already know and love the product, but are enjoying it for free, has a pretty large impact on businesses.
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Almost everyone loves something for nothing if it doesn't require too much effort or time.
There is no doubt that more 'freebie' users will pop up as setting up and managing emails becomes much easier with password managers[1].
I wonder what percentage of users do this? Do we have a rife or non-issue here?
[1]https://bitwarden.com/blog/add-privacy-and-security-using-em...
We see >10% of trials are from users who have trialed at least once before.
That is ~1/3 of your typical trial to paid conversion, so converting these users who already know and love the product, but are enjoying it for free, has a pretty large impact on businesses.