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You could just have the game ask to enter your email address if you want to save your scores.

For what it's worth, I've been involved in A/B testing this exact thing to hundreds of thousands of new casual game users. You might be surprised. I would highly recommend the OP test this theory. :)

+1 or even have the game prompt you to enter your email address to play level 2.

you're totally right... feel really stupid that we didn't do it that way in the first place!

Nah, don't feel stupid. I've just been thinking about stuff like this, where basically you can let people get going anonymously, because in some instances people are going to want to save something. it just may turn out that scores on your game is one of them, so just like entering in one's initials in the arcade, you can ask for email.

really good point, lots of room for optimization

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