It is definitely the most cringe-inducing company name that I've seen in a while.
But you have to admit, like "GoDaddy", it's memorable, even if it's for the wrong reasons. From a marketing perspective, it might be a plus. Better than "AppTec" or the equivalent which would be forgotten instantly.
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I hope Unity gets a good deal here, but..."AppLovin"? Seriously?
It is definitely the most cringe-inducing company name that I've seen in a while.
But you have to admit, like "GoDaddy", it's memorable, even if it's for the wrong reasons. From a marketing perspective, it might be a plus. Better than "AppTec" or the equivalent which would be forgotten instantly.