I resisted this title the first time around because it felt too catchy and clickbaity, so I had opted for the more academic title.
This title is not academic at all, I agree that people use clickbait title because they work but there is a middle ground between an arguably bad title and the clickbait title.
To go one step further, I am not even sure that "10% of the top million sites are dead" counts as clickbait, maybe the "dead" word is strong, but that's still just an actually good title in my book.
This article is written with the same "good" approach, the author didn't name it "Fun with Google Analytics", he instead added the actual quantitative value to hook the audience.
Comments
This title is not academic at all, I agree that people use clickbait title because they work but there is a middle ground between an arguably bad title and the clickbait title.
To go one step further, I am not even sure that "10% of the top million sites are dead" counts as clickbait, maybe the "dead" word is strong, but that's still just an actually good title in my book.
This article is written with the same "good" approach, the author didn't name it "Fun with Google Analytics", he instead added the actual quantitative value to hook the audience.