Top-level cryptographic identifiers that create an identity separate and distinct from a network location are basically de rigueur for network protocols these days. Almost as if it's a missing layer between IP and TCP? Interesting to see the trend continue in this proposal.

Without an easy way to pay for content online, this will be subject to the same distorting, ad-infiltrating forces as the web in general. Charging even tiny fees for content online resolves a host of problems... while of course creating others.