We've been piloting with teachers, so we're starting by marketing to teachers directly. The goal is to have a product that's both useful at the free level and affordable at the premium level, given teachers' budgets.
We've started talking to schools, too, but I think it will be some time before we really target the marketing there.
I'd be interested to hear your success with teachers directly. My wife's a high school teacher, so I know that teachers pay out of pocket for almost everything.
Comments
I like the clear, easy to understand site. Sounds like a useful product.
Are you marketing this to teachers or the schools?
We've been piloting with teachers, so we're starting by marketing to teachers directly. The goal is to have a product that's both useful at the free level and affordable at the premium level, given teachers' budgets.
We've started talking to schools, too, but I think it will be some time before we really target the marketing there.
I'd be interested to hear your success with teachers directly. My wife's a high school teacher, so I know that teachers pay out of pocket for almost everything.
Depends on how passionate the teacher is often.