This is probably a story to that point though: http://www.mycreative.com.my/news_events/malaysian-startup-f...

"First, whenever there were writeups about them, their linkback would wrongly be published as FashionValet.com instead of .net, leading to some confusion. After this happened too many times, and the team got tired of explaining the reasoning behind choice, they decided to acquire the .com address."

It was also around the time PG wrote that article, so maybe it was just a thing of the era.