I agree with all these points, except with respect to Twitter. There is one case where I have seen Twitter impact SEO and that's in getting a new URL indexed fast, and in local SEO... Lots of tweets about a local-related page from people whose (legit) accounts are located in the same region seem to help for local keywords.
Yeah. Have to agree with you here. I just tested this recently , getting a few hundred retweets of an obscure URL ranking on page 4 for an obscure term and it moved to page 2 within a few days. I suspect Google may not be getting Twitter data directly (or getting it as fast as when they had the direct relationship), but, at the very least, there's a strong second-order impact between pages earning lots of tweets and getting ranked.
Is that 'second order impact' not tied to the public doing the link building for you, outside of twitter? E.g. blogs, reddit, etc, rather than Google actually putting ranking weight onto info in tweets?
Yeah Twitter absolutely rocks. I recently had a post tweeted by both @AndrewWarner and @smashingmag [1] and it's now on page one for the search term "testing website" (when done on google.com.au). While the Twitter links were fresh it was page 1 on google.com, too an showing up as "news". This is a relatively new post with virtually no other inbound link juice on a site with not much other link juice and only PR of 3.
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I agree with all these points, except with respect to Twitter. There is one case where I have seen Twitter impact SEO and that's in getting a new URL indexed fast, and in local SEO... Lots of tweets about a local-related page from people whose (legit) accounts are located in the same region seem to help for local keywords.
Yeah. Have to agree with you here. I just tested this recently , getting a few hundred retweets of an obscure URL ranking on page 4 for an obscure term and it moved to page 2 within a few days. I suspect Google may not be getting Twitter data directly (or getting it as fast as when they had the direct relationship), but, at the very least, there's a strong second-order impact between pages earning lots of tweets and getting ranked.
Our latest public post on this is here: http://www.seomoz.org/blog/do-tweets-still-effect-rankings but we'll continue to test and try to get more definitive answers.
Is that 'second order impact' not tied to the public doing the link building for you, outside of twitter? E.g. blogs, reddit, etc, rather than Google actually putting ranking weight onto info in tweets?
Yeah Twitter absolutely rocks. I recently had a post tweeted by both @AndrewWarner and @smashingmag [1] and it's now on page one for the search term "testing website" (when done on google.com.au). While the Twitter links were fresh it was page 1 on google.com, too an showing up as "news". This is a relatively new post with virtually no other inbound link juice on a site with not much other link juice and only PR of 3.
[1] http://www.decalcms.com/page/Testing_your_website_before_lau...
I think Patrick was referring to traditional page rank and general search results as opposed to local or news.