Comment on Google slowing hiring to “technical and critical roles” onlyparentComments−the_watcher4ymoving ad spend to TV, flyers, anything but online because the ROI is so poorSo… deciding to move to channels where ROI is unknowable?−metadat4yActually you do know- ROI on legacy mediums can be even worse than online. Grandparent comment is spreading FUD.−yobbo4ycan be even worse than onlineIt can also be much better. Everything depends.−yobbo4yROI is unknowableIn the case of things like trade shows, mailing physical brochures/flyers/offers to address lists, and so on, the knowability is higher than many online alternatives.
Comments
So… deciding to move to channels where ROI is unknowable?
Actually you do know- ROI on legacy mediums can be even worse than online. Grandparent comment is spreading FUD.
It can also be much better. Everything depends.
In the case of things like trade shows, mailing physical brochures/flyers/offers to address lists, and so on, the knowability is higher than many online alternatives.