Comment on BMW starts selling heated seat subscriptions for $18 a monthComments−madars4yI could understand pricing dynamically-updated things like self-driving features as a subscription service (someone needs to train newer and better ML models; update maps; etc) but something _fixed_ made into a subscription is just tacky.
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I could understand pricing dynamically-updated things like self-driving features as a subscription service (someone needs to train newer and better ML models; update maps; etc) but something _fixed_ made into a subscription is just tacky.