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Comment on Pivoting: Why We're Bringing Unsexy Back

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Couldn't agree more, so many companies are a solution in search of a problem.

It's not sexy at all but look at how much money there is to be made running a box factory, or containerized shipping.

I once worked for a company that made a staggering amount of money off producing milk (or other paper) cartons. They were vertically integrated from initial design all the way to dropping it off on your factory floor.

I love stories like this, they probably have a huge moat due to the capital costs of the machines. The vertical integration means the designers likely know exactly what can and can't be made, so it sounds like a great value add. And no one would ever think of going into a biz like that.

A friend of mine worked for a company that bought mud from the ocean floor, it cost something like $5000 for a 5 tonnes of it (mostly for the dredge operators), which they would removed the seaweed and other large particles, and package into 50 mL bottles for around $10 wholesale via an MLM cosmetics company. They had an exclusive contract and guaranteed sales. It was pretty much risk free money.

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