Just bc some people are lazy it doesn't mean that there isn't a sub of people that equally value the outcome of their so called shit work and would seek an alternative to the product if it didn't have the features.

Motivation is a big factor as well. G+ the motivation is vague, what benefit do you really gain? I know a bunch of people that jumped on Facebook's lists bc of privacy concerns and desire to limit dissemination of their content to unwanted people. For them their privacy >> a base amount of "shit work"... so author not quite right