The world's first movement based on exhaustive study to figure out exactly what people wanted to hear before telling it to them. Exactly the opposite of what wee celebrated Steve Jobs for, isn't it? Are marketing gimmicks really the soul of the new internet generation? Not real products that male people's lives better?
I met a marketing analyst who used incredibly sophisticated Machine Learning techniques to figure out which banking customer segments are more likely to respond to a mail campaign that was addressed to "Our Neighbor". It's disheartening that marketing tricks are what so many are putting their best thinking to, and these successes are what we celebrate..
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The world's first movement based on exhaustive study to figure out exactly what people wanted to hear before telling it to them. Exactly the opposite of what wee celebrated Steve Jobs for, isn't it? Are marketing gimmicks really the soul of the new internet generation? Not real products that male people's lives better?
I met a marketing analyst who used incredibly sophisticated Machine Learning techniques to figure out which banking customer segments are more likely to respond to a mail campaign that was addressed to "Our Neighbor". It's disheartening that marketing tricks are what so many are putting their best thinking to, and these successes are what we celebrate..