I think Google's bigger problem is that they have a hard time keeping people's attention. They throw products over the fence with a lot of fanfare and then they just languish and eventually get killed. I haven't heard a peep about Google Music or TV for months now, for example. Most of the buzz about G+ lately has been the backlash for their ham-fisted and disingenuous handling of the real names issue.

I think they have a lot to learn about product marketing.