By pushing the privacy aspect of Google+ it allowed Google to differentiate themselves compared to Facebook. That message has persisted.
Users say they care heavily about privacy, but in practice they don't[1]. Circles isn't a bad solution to that, except for the small minority of people who feel the pressure try to build themselves a compete categorisation of everyone they know.
[1] Occasionally people do care - picture sharing is one case where people are somewhat careful. Circles caters to that case quite well.
Comments
Circles is a great marketing feature.
By pushing the privacy aspect of Google+ it allowed Google to differentiate themselves compared to Facebook. That message has persisted.
Users say they care heavily about privacy, but in practice they don't[1]. Circles isn't a bad solution to that, except for the small minority of people who feel the pressure try to build themselves a compete categorisation of everyone they know.
[1] Occasionally people do care - picture sharing is one case where people are somewhat careful. Circles caters to that case quite well.