Yes, this doesn't really add up, it's not like a tweet that's gone viral will keep going around, it's safe to say that nearly all the clicks it generated were in the past.
It did however let them write this blog post and generate even more interest, but unfortunately they've failed to make sure their blog can handle traffic, another missed opportunity I suspect.
You'd be surprised by the half-life of a tweet. I have tweets that are still bouncing around accumulating impressions and engagements half a year after I posted them. There's a self-driving cycle that forms where likes and retweets cause the algorithm to push them out into more people's feeds, which lead to a steady stream of additional likes and retweets, which push them into more people's feeds, and so on.
Another way to look at it is that the fact that the tweet made the typo is an indication that other people are likely to make the typo, and this way they don't lose out on those users. .io is probably more memorable than .to.
(It's all arbitrary, of course; they're both just unrelated ISO codes. But for whatever reason, .io has become the canonical “the .com was taken” refuge.)
Comments
Yes, this doesn't really add up, it's not like a tweet that's gone viral will keep going around, it's safe to say that nearly all the clicks it generated were in the past.
It did however let them write this blog post and generate even more interest, but unfortunately they've failed to make sure their blog can handle traffic, another missed opportunity I suspect.
You'd be surprised by the half-life of a tweet. I have tweets that are still bouncing around accumulating impressions and engagements half a year after I posted them. There's a self-driving cycle that forms where likes and retweets cause the algorithm to push them out into more people's feeds, which lead to a steady stream of additional likes and retweets, which push them into more people's feeds, and so on.
Another way to look at it is that the fact that the tweet made the typo is an indication that other people are likely to make the typo, and this way they don't lose out on those users. .io is probably more memorable than .to.
(It's all arbitrary, of course; they're both just unrelated ISO codes. But for whatever reason, .io has become the canonical “the .com was taken” refuge.)