I've had other authors refuse to do interviews till the first week that their books go on sale. They want people to get a chance to buy their books after watching their interview.
Eric discovered that he could sell his book for months before it launched and that the NY Times Best Seller list would count those sales AS IF they were made in the book's first week.
That allowed him to spend months selling his book and refining his sales process.
What I've found in my interviews is that successful founders often discover these little nuggets of understanding that give them a leg up over others.
The other thing that's interesting about my conversation with Eric is that he didn't have to come to that discovery on his own. He learned it by studying another Best Selling author, Tim Ferriss.
If you want to understand the reason for Mixergy, that's it right there.
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I've had other authors refuse to do interviews till the first week that their books go on sale. They want people to get a chance to buy their books after watching their interview.
Eric discovered that he could sell his book for months before it launched and that the NY Times Best Seller list would count those sales AS IF they were made in the book's first week.
That allowed him to spend months selling his book and refining his sales process.
What I've found in my interviews is that successful founders often discover these little nuggets of understanding that give them a leg up over others.
The other thing that's interesting about my conversation with Eric is that he didn't have to come to that discovery on his own. He learned it by studying another Best Selling author, Tim Ferriss.
If you want to understand the reason for Mixergy, that's it right there.