I try to limit my personal consulting to 2-3 clients per month. The majority of my time goes to working on my own projects. I usually love the work, but have to restrict it a bit to stay on track with my main goals.

Also, the "Ultimate" package usually serves as a starting point for the conversation which eventually makes the deal. Still, you've got to market something for people to know it's available.

I also try to help out earlier/younger startups pro-bono from time to time. Gotta keep your karma up somehow...