Realistically, what this will most likely do is require that these services modify their suggestions so that at least X% (probably between 35 and 50) of the recommendations are for Canadian content when viewed from Canada. (And probably additional rules where the topmost suggestion must be Canadian content X% of the time, etc).
There will also be some form of mandated spending on Canadian content, which I imagine will be required proportional to revenue generated by Canadian viewers. This may potentially require the providers to offer better terms to Canadian content creators than they offer elsewhere if the recommendation changes don't get spending high enough.
Unfortunately these changes could potentially hurt Canadian content producers. For example, the companies could deliberately under suggest Canadian content producers outside of Canada in order to "make up for" having to over-suggest them within Canada. But, less maliciously, it could also have totally accidental knock on effects. For example Youtube's algorithm might see the high level of viewership from within the producer's country (caused by this law) and erroneously conclude the content is only interesting locally, and suggest it less to people outside Canada. Since many Canadian content creators make more money from people outside Canada than from within, this sort of issue would hurt Canadian content creators.
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Realistically, what this will most likely do is require that these services modify their suggestions so that at least X% (probably between 35 and 50) of the recommendations are for Canadian content when viewed from Canada. (And probably additional rules where the topmost suggestion must be Canadian content X% of the time, etc).
There will also be some form of mandated spending on Canadian content, which I imagine will be required proportional to revenue generated by Canadian viewers. This may potentially require the providers to offer better terms to Canadian content creators than they offer elsewhere if the recommendation changes don't get spending high enough.
Unfortunately these changes could potentially hurt Canadian content producers. For example, the companies could deliberately under suggest Canadian content producers outside of Canada in order to "make up for" having to over-suggest them within Canada. But, less maliciously, it could also have totally accidental knock on effects. For example Youtube's algorithm might see the high level of viewership from within the producer's country (caused by this law) and erroneously conclude the content is only interesting locally, and suggest it less to people outside Canada. Since many Canadian content creators make more money from people outside Canada than from within, this sort of issue would hurt Canadian content creators.