So the game of the week must be 'Which mainstream bloggers are using content generation tools?'

And the next big thing in startups is going to be filtering out algorithmically generated content.

Thus leading to a coevolutionary arms race where generators and filters are getting better and better until mere humans are outclassed. Automated comment bots and semantic maps of key demographic groups become dominant, generations of marketing lore gets coded into verbiage generators leading to an end state where the entire universe of online discourse is generated by Robert Scoble pushing a button, repeatedly.