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Comment on Barns & Noble Purchased Borders' Email List - Going to Spam the Hell Out of Youparent

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Exactly. At least they let you know that they have the data and the opt-out was easy enough (I also did it).

Organizations share gtheir mailing lists ALL THE TIME. If I pay a membership to museum for a year, I suddenly have five similar museums sending me their marketing info in the mail.

I used to work at a non-profit where this happened constantly. Sure, it wasn't a lot of data about what I have done, but it was basic demographic stuff. To me it made no sense, you'd think that you'd want to protect your donation base at all costs, but this is how deals/partnerships are made between organizations.

Who knows what Facebook is doing with all of that data. If only they were as transparent as B&N with it.

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