wow - I really like this and would be interested in beta testing for a small store that I'm involved with. Online sales is something we've wanted to do, but never had a good enough store front.

In general:

* ebay - big, bloated, complicated, high shipping costs

* craigslist - too scammy/spammy

* shopify - considered it, but seems overly complex for non-geeks

* etsy - what we were going to try next