No - I think that big-endian only makes sense because you grew up with it.

Think about who used numbers back when this decision was made - small business people who mostly did math by hand - addition in particular - which we do from small digits to large - if we'd done the sane thing when we borrowed arabic numbers we'd write them in the order that numbers come out of an addition operation, rather than having to guess at how much space to leave for the result and write them backwards from the order we normally write them